Job Posting
Brand Lead, Oncology (Hematology Cancer)
Jakarta, Jakarta Special Capital Region Job ID R0171414 Category Commercial Subcategory Marketing and Commercial Operations,Commercial,Marketing and Commercial Operations,Commercial Business Unit Global Portfolio Division Job Type Full timeBy clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.
Job Description
Job Description
- Own end-to-end brand strategy development and execution for hematology oncology products in Indonesia (e.g., Adcetris, Ninlaro) to drive patient impact, competitive differentiation, and sustainable growth.
- Develop and deliver integrated annual/multi-year brand plans aligned to global strategy and local market situations (patient journey, treatment pathways, stakeholder needs, access to medicines).
- Translate objectives into clear priorities and high-impact initiatives across channels (HCP engagement, scientific platforms, digital, events) in compliance with governance and regulations.
- Lead cross-functional planning and execution with Sales, Medical, Market Access, Finance, Regulatory, Compliance, and Supply/Operations; set direction, timelines, owners, and decision points to ensure on-time delivery.
- Drive market development and penetration through customer segmentation, targeting, and execution plans that expand reach and adoption.
- Build and sustain partnerships with healthcare professionals, medical societies, and other stakeholders to strengthen positioning and credibility.
- Enable the field team with strong value messages, engagement plans, and tools; partner with sales leadership on training to improve performance.
- Lead value communication and materials: clear narratives, positioning, and stakeholder-specific content that is scientifically accurate and compliant.
- Manage lifecycle and portfolio performance (indication/segment prioritization, campaign optimization, continuous improvement based on insights and feedback).
- Own forecasting, budgeting, and KPI reviews; identify gaps early and drive corrective actions to deliver targets.
- Maintain market and competitive intelligence; convert insights into recommendations and agile responses to changes.
- Apply disciplined project management; manage resources and ensure activities meet Takeda policies and local requirements.
