SFE & CRM Lead

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Job Description

Job Purpose

Support Sales Force Effectiveness and efficiency and drive the digital transformation of sales operations by implementing new systems and tools. Lead Sales Resource Optimization (SRO), Segmentation & Targeting, and Territory Alignment. Continuously provide actionable insights to the sales force and business units to maximize commercial impact and operational excellence.

Role Core Responsibilities & Accountabilities

• Own and lead Territory Alignment, Segmentation & Targeting, Cycle Planning, and Sales Force Incentive & Performance Calculations.
• Set sales targets across teams in alignment with business priorities and strategic goals.
• Act as the primary CRM owner, ensuring effective usage, administration, and continuous improvement of CRM systems.
• Develop and deliver performance dashboards and reports, enabling data-driven decision-making across sales and HQ teams.
• Create and maintain weekly/monthly lead and lag performance analyses.
• Lead recurring segmentation processes and ensure alignment with evolving market dynamics.
• Manage CRM survey processes and act as the first point of contact for all CRM-related issues and tickets.
• Support leadership team with performance analytics and facilitate strategic performance review meetings.
• Champion digital transformation initiatives by scouting and integrating global best practices.
• Lead the digitalization of consent processes and operations.
• Define and document SOPs and best practices to ensure consistency and scalability.

Role Mandatory Responsibilities

• Adhere to Takeda’s Information Security and Technology Use policies.
• Serve as a Quality Ambassador by promptly reporting any product-related concerns to the Quality team.
• Uphold integrity and ethical conduct in alignment with Takeda’s values (Takeda-ism).
• Complete all mandatory trainings and ensure team compliance with relevant policies and procedures.
• Lead by example in the accurate and timely use of company systems (e.g., Concur, Dakika, Bloom), fostering process discipline across the team.
• Proactively raise compliance or ethical concerns through appropriate Takeda reporting channels

Job Dimension

• OPEX responsibility:                         Yes
• Financial Responsibility:                   Yes
• Volume Impact:                                 Yes
• Revenue Impact:                               Yes

If yes, please explain the impact (Max 30 words): Directly influences sales force productivity and commercial performance through strategic planning, digital enablement, and operational excellence.

Role required Qualifications & Capabilities

• Education: Graduate degree in Business Administration, Economics, or Engineering. MBA or MA preferred.
• Experience: Minimum 5 years in SFE, Commercial Excellence, Business Intelligence, or Project Management. Experience in pharma or healthcare industry is a strong plus.
• Language: Fluent in English (written and verbal); Turkish proficiency.
• Certifications: Project Management certification (e.g., PMP) is a plus.
• Digital & Technology: Advanced proficiency in MS Office, Power BI, and analytical tools. Experience with CRM platforms (e.g., Veeva, Salesforce) is highly desirable.

Capabilities & Behaviors:

• Strong analytical and problem-solving skills
• Digital fluency and strategic thinking
• Agility and ability to manage multiple priorities
• Excellent stakeholder management and communication skills
• Proactive mindset with a focus on continuous improvement

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