Global Brand Lead
Boston, Massachusetts Job ID R0183469 Category Commercial Subcategory Marketing and Commercial Operations,Commercial,Marketing and Commercial Operations,Commercial Business Unit Global Portfolio Division Job Type Full timeBy clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.
Job Description
TheGlobal Product Strategy groupis part oftheStrategy and Portfolio Development(SPD)team.SPDis focused on fueling the growth of Takeda through our inline portfolio, lifecycle management, andrich pipeline. Our key goal is to commercialize our unprecedented pipeline that includes best-in-classand/orfirst-in-class therapies, many of which have complex or under-developed markets.
Takeda is currently developingzasocitinib (TAK-279), an oral, selective allosteric tyrosine kinase 2 (TYK2) inhibitor, in several immune-mediated diseases.As zasocitinib progresses towards itsinitiallaunch in plaque psoriasis, Takeda is actively preparing forasubsequentindicationlaunch in psoriatic arthritis (PsA). TheDirector,Global Brand Lead (GBL) will:
Supportthedevelopment oftheglobalcommercializationstrategyforTAK-279 inpsoriasis
Developthe global positioning, brandidentityand creative campaign in collaboration with the US team
Build the corepromotionalmaterialstoenabletheLOCstosuccessfullylaunchTAK-279intothepsoriaticarthritismarket
Leadkeydifferentiationinitiativesto enhance the value proposition for TAK-279 inpsoriasis
ACCOUNTABILITIES(Describe the primary duties and responsibilities of the job. Include only the essential functions of the job.Approximately 5– 10 bulleted task statements should beidentified).
Drive translation of zasocitinib PsA global brand strategy into execution
Contributeto therefinementof thePsAbrand strategy andtranslationofstrategicdirectionintoclear positioning, messaging, and brand narrative
Partner with Insights&Analytics toidentifyandapplykey customer and market insights tostrengthenbrand positioning anddifferentiation
Evolvethebrandidentityand creative campaignfrom psoriasis launch to ensure zasocitinib stands out in a competitive PsA market
Leadevolutionof theglobal brand plan,incorporatingregional/ LOC stakeholders toensurestrategicalignmentand marketrelevance
Build launch promotional materials to enable LOCs to successfully launch zasocitinib in PsA
Ownend-to-enddevelopmentof core global marketingmaterials(e.g. messagingplatform,campaignassets, brand book, core visualaid),incorporatinginput fromRegionsandLOCs
Lead agency management andexecutionfordevelopmentofmaterials,includingbriefing, feedback, timelines, andqualitycontrol
Applycustomer insights andregional/ LOC feedback toensurematerialsaredifferentiated,practical, and ready for market adoption
DriveKOL engagement and insights integration
Leaddevelopmentandexecutionof the global KOL engagement plan,includingad boards, 1:1 engagements, andcongress-relatedactivities
Partnercross-functionally(e.g.Medical,ClinSci)toensurecoordinatedandimpactfulKOL engagementacrosskeycongresses
Translateinsightsintoclearimplicationsfor brand strategy, messaging, andmaterials
Develop commercialcongressassets and speaker materials to support LOC readiness and external engagement, including post-approval launch events
Driveglobal launch readiness
Partner withLaunchExcellenceto leadlaunchreadinessreviews/exchangeswithfunctions,regionsandLOCstoidentifyrisks,interdependencies, andmitigations
SupportGlobalLaunchSummit(s)toenableLOCpreparendess
Partner with regions/LOCs to ensure successful launch, share best practices, and adapt global launch strategy based onearly market learnings
Owntimelydelivery oflaunchtools,materials, andguidanceto supportregion/LOCpreparednessand competitivereadiness
CORE ELEMENTS RELATED TO THIS ROLE: (Describe what is critical and/or what differentiates this role).
First Global Brand Lead for zasocitinib in Rheumatology, responsible for bridging strategy and execution to enable a successful second-indication launch in PsA
Acts as the central execution engine, translating strategic direction into compelling materials, actionable KOL insights, and launch-ready deliverables
Operates with high independence, driving cross-functional alignment and agency execution
Contributes to ongoing brand evolution and lifecycle management based on early launch learnings and market feedback
DIMENSIONS AND ASPECTS
Technical/Functional (Line) Expertise (Breadth and depth of knowledge, application and complexity of technical knowledge)
Seasoned marketer with in-line brand experience required (global)
Launch experience required (global)
Knowledge and experience with digital engagement among patients and HCPs
Business acumen, with a strong appreciation for cross-cultural and cross-functional differences
Ability to understand and interpret medical information; working knowledge of evidence based medicine
Leadership (Vision, strategy and business alignment, people management, communication, influencing others, managing change)
Strong organizational skills and managing up and down
Learning agility, curiosity (aptitude for new technologies)
Adaptable to and comfortable with change on personal and organizational level
Demonstrable ability to present to large groups; able to translate complex data into actionable messages
Listening and understanding skills; ability to comprehend stakeholders’ points of view
Decision-making and Autonomy (The capacity and authority to make organizational decisions, autonomy in decision-making, complexity of decisions, impact of decisions, problem-solving)
Accountability and ownership; able to take calculated risk and allow others to take initiative
Collaborative problem-solver, confident to share his/her ideas with all levels of management
Seeks management approval prior to committing resources or making irreversible decision
Good judgment and decision-making skills, with demonstrated evidence-based approaches
Able to challenge appropriately the status quo and provide alternative solutions
Team player, creating atmosphere of trust; helping others to learn and grow; actively seeking feedback
Interaction (The span and nature of one’s engagement with others when performing one’s job, internal and external relationships)
Build and foster meaningful relationships and interactions with cross-functional team members, including region/LOCs
Interaction with KOL, HCP and patient groups
Working across geographic and cultural boundaries
Ability to manage multiple projects and stakeholders simultaneously
Innovation (The required level of scientific knowledge, knowledge sharing, innovation and risk taking)
Energy and drive – entrepreneurial spirit
Sufficient understanding of medical science to interpret data and to draw conclusions; working knowledge of evidence based medicine
Complexity (Products managed, mix of businesses, internal and/or external business environment, cultural considerations)
High complexity: ability to juggle multiple priorities and successfully launch into a very competitive and established market
Able to think outside the box
Working across cultures – recognizing different business, clinical and legal practices; keeping compliance with Takeda’s values and SOP
EDUCATION, BEHAVIORAL COMPETENCIES AND SKILLS: (List the essential and desirable education and competency requirements to perform the primary responsibilities of the job. Any minimum requirements should be noted.)
University degree in marketing/business or life sciences; advanced degree preferred
10+ years pharma experience with strong track record in pre-launch / launch execution and global marketing roles
Experience in rheumatology, dermatology, immunology or close-related specialty areas strongly preferred
Demonstrated ability to translate strategy into end-to-end execution, including agency management, budget and timeline ownership, and delivery of launch-critical assets
Excellent communication/influencing skills, with ability to operate effectively across senior, cross-functional, and global stakeholders
Ability to work independently and drive outcomes with miminal direction in a fast-paced, evolving environment
Launch experience required
ADDITIONAL INFORMATION: (Add any information legally required for your country here)
Domestic and international travel 25%
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location:
Boston, MAU.S. Base Salary Range:
$177,000.00 - $278,080.00
The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
Locations
Boston, MAWorker Type
EmployeeWorker Sub-Type
RegularTime Type
Full timeJob Exempt
YesIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
