Job Posting
Marketing Engagement Lead
Bangkok Job ID R0188829 Category Marketing and Commercial Operations Subcategory Marketing and Commercial Operations,Commercial,Marketing and Commercial Operations,Commercial Business Unit Global Portfolio Division Job Type Full timeBy clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.
Job Description
- About the role:
The Product/Brand Marketing, Senior Manager is responsible for overseeing the lifecycle of a product or product line, from gathering user requirements to developing strategies that maximize product appeal. This role contributes to Takeda's mission by ensuring that products meet market demands and achieve business objectives.
How you will contribute:
* Lead the development and implementation of Key Opinion Leader strategies, ensuring alignment with brand priorities
* Manage vendor relationships and oversee budget for assigned programs
* Develop and navigate promotional assets through medical, legal, and regulatory review
* Collaborate with the Omni Channel Marketing team to integrate HCP, Consumer, and Key Opinion Leader strategies
* Participate in the Brand Planning process and contribute to brand strategy development
* Monitor and evaluate program performance, recommending areas for optimization
* Lead and mentor junior staff, fostering a collaborative environment
Skills and qualifications:
* Expert in Market Research: Capable of leading complex studies and advising others on market insights
* Advanced in Strategic Planning: Develops innovative solutions aligned with organizational objectives
* Proficient in Brand Management: Independently executes strategies and guides others in complex situations
* Skilled in Marketing Strategy Development: Develops and implements effective marketing strategies
* Leadership: Leads function teams or projects, mentoring junior staff
* Budget Management: Manages financial aspects of marketing campaigns, ensuring cost-effectiveness
* Vendor Management: Effectively manages external partners and ensures compliance with contractual agreements
* Team Collaboration: Fosters a collaborative environment and drives team towards common goals
* Creative Direction: Oversees the development of marketing materials and ensures brand consistency
* Data Analysis: Utilizes analytics to gauge campaign effectiveness and inform future strategies
* Digital Marketing: Applies advanced digital marketing techniques to enhance online presence
* Customer Relationship Management: Develops and maintains strong relationships with key customers
As an expert professional within the organization, you develop innovative solutions to complex problems aligned with organizational objectives. Your work involves addressing intricate issues, requiring in-depth analysis and judgment. You also engage with key contacts outside your expertise area and contribute to the development of new concepts and standards. Operating with considerable autonomy, you serve as a consultant to management and an external spokesperson on major matters, often working independently and leading function teams or projects. Additionally, you play a role in training and mentoring junior staff. - Job Posting Description
