Brand Engagement & Analytics Manager

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Job Description

Role Purpose

This marketing role is anchored in the updated Takeda marketing flow capabilites (see attached below) and functions complimentary to the extended Brand Manager curricula. It drives the execution of omnichannel engagement strategies to maximize customer value, reduce content hurdles by smart use of AI tools and support the overarching brand strategy. It leverages data-driven insights, digital marketing expertise, and cross-functional collaboration to deliver impactful, compliant, and innovative customer experiences.

Key Responsibilities

• Own, develop and implement omnichannel engagement & content plans for in-line and launch brands in collaboration with cross-functional team.

• Embed omnichannel tactics into brand and departmental strategies, ensuring alignment with business objectives & foster content re-use across LOCs, clusters & globally.

• Lead the execution of omnichannel campaigns & spear-head modularization of (pre-approved) content including internal medical approval process* deputyship and use of necessary self-service platforms (eg. SFMC, Drupal, and Shaman).

• Implement user experience (UX) principles across digital interfaces while ensuring compliance with local regulatory standards. Accountability for regulatory compliance of pre-approved content.*excluding MARV (no creation of medical content, execution on pre-approved content)

• Guide the creation of customer personas, campaign journey mapping, customer segment engagement plan and creation of relevant KPIs in close collaboration with the x-functional brand team (BM, SEL, MED)

• Advise on optimal channel selection and lead technical implementation of digital campaigns via available platforms.

• Harvest and analyze data for campaign effectiveness:

• Utilize tools to derive actionable insights, perform audience segmentation, enhance campaign optimization eg. Matomo Analytics, Power BI dashboards in collaboration with S&I Data Analyst.
• Establish and maintain mechanisms for collecting feedback on campaign performance and HCP engagement in the Austrian market

• Set up and monitor KPIs/metrics, ensuring data-driven decision-making and continuous optimization.

• Collaborate with S&I data specialists to improve dashboarding and analytics capabilities.

• Act as a hands-on expert and center of excellence for omnichannel projects, supporting cross-functional teams (including Medical, Access, and other BUs).

• Build strong relationships with internal and external partners to ensure timely, high-quality delivery of digital assets.

• Support the brand lead with marketing tactics and campaign execution.

• Ensure all activities comply with company and local regulations.

• Stay up to date with digital and omnichannel trends, sharing best practices and lessons learned.

• Drive agile working principles and foster a culture of innovation and continuous improvement.

Skills & Competencies

• Strategic & Analytical Thinking: Ability to balance long-term vision with short-term execution, using data and KPIs to optimize performance.

• Digital Marketing Expertise: Proven experience in digital asset delivery (web, email, social media), marketing automation, CRM (Salesforce, Veeva), and CMS platforms (Drupal, Sitecore).

• Technical Acumen: Strong understanding of digital technologies, ability to articulate technical requirements, and monitor technology stack fit.

• Collaboration & Communication: Builds effective cross-functional relationships, communicates with impact, and motivates others to deliver superior customer value.

• Customer Centricity: Focuses on delivering high-quality customer experiences and understands customer needs.

• Project Management: Experience managing vendors/partners and ensuring in-time, in-budget, and in-quality delivery of digital assets.

Required Software Skills

• CRM Platforms: Salesforce, Veeva, or similar

• Marketing Automation: Salesforce Marketing Cloud, Pardot, HubSpot, or equivalent

• Content Management Systems: Drupal, Sitecore, or similar

• Analytics & Dashboarding: Google Analytics, Tableau, Power BI

• Collaboration Tools: Microsoft Teams, Zoom, Miro, Klaxoon

• Digital Asset Production: Adobe Creative Suite, Canva, or similar

• Social Media Management: Hootsuite, Sprout Social, or similar

Experience & Education

• Bachelor’s or Master’s degree in Marketing, Business, Digital Communications, or related field.

• Several years of hands-on experience in digital marketing, omnichannel campaign execution, or related roles.

• Experience in the pharmaceutical, healthcare, or life sciences sector is an advantage.

Empowering our people to shine

At Takeda, we earn the trust of society and our customers through our values of Takeda-ism: Integrity, Fairness, Honesty, Perseverance. We incorporate these values in everything we do. They represent who we are and how we act. They help us make decisions that we can be proud of today and in the future. We enable our employees to develop their full potential. As a global top employer, we offer exciting career paths, promote innovation and strive for top performance in everything we do. Takeda fosters an inclusive, collaborative and international work environment where our teams are united by their relentless commitment to our goal of improving people's health and creating a better future for the world.

Learn more at takedajobs.com.

Diversity, Equity and Inclusion

Takeda is committed to foster diversity, equity and inclusion. Hiring decisions are based entirely on qualifications and are made regardless of gender, ethnic origin, religion, sexual orientation, age or disability.

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