Marketing Strategy Lead, PDT, Shanghai/Beijing

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Job Description

RESPONSIBILITIES

• Develop franchise, brand strategies and plans in short term and long term.

1) Establish, manage, coordinate and evaluate brand strategy & plans, category A&P budgets, related to the Takeda strategy.

2) Manage the implementation of marketing plan and initiatives.

3) Closely monitor performance of in-market products per region and establish action plans when results fall short of planned objectives.

• Build up product portfolio strategies and manage BD & NPP (new product planning) projects and initiatives.

1) Find new business opportunities and support BD team in digestion partnering.

2) Own strategy setting for brands (in-market and pipeline) and develop commercial business cases for new products in cooperation with New Products Manager.

• Accelerate Takeda's comprehensive cooperation with hospitals to promoting strategic cooperation, implementing digital healthcare solutions, and optimizing the diagnosis to enhance brand value and establish broader partnerships
• Lead marketing team and develop/retain talents. Ensure high standard on-boarding (new category employees), career planning and training / development to constantly improve marketing capabilities.
• Manage and control A&P budget to be effective and efficient within financial plan.
• Oversee category market research initiatives as part of brand plans and anticipate market reactions / changes.
• Compliance with applicable policies, procedures and other regulations. Coach and provide guidance to the staff to be compliant.

Qualifications & Skills:

Level of Education

• Bachelor degree or above, preferably in business management or marketing. Master is a plus

Working Experience in Relevant Field

• 10+ years of marketing and/or sales experiences within pharmaceutical industry, 5+ years at marketing manager level leading marketing team (>5HC)

Professional Knowledge and Skills

• Professional knowledge and competences on pharmaceutical marketing strategy and operation.
• Competency and skills on leading and developing marketing team and people.
• Strong business orientation, good business sense, and ability to think out of box utilizing science to create competitive advantage.
• Excellent teamwork and interpersonal skills.
• Excellent presentation and communication skills.
• Fluency in English both in verbal & written.
• Office software operation skills.

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