Product Manager Primary Care

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Job Description

PURPOSE OF THE ROLE

Responsible for managing the brand plan for the product portfolio under your responsibility. Ensures the sustainable growth of brands and the launch of new products. Is responsible for meeting the defined scope in a compliant manner and is accountable for budget performance (P&L).  Identifies and evaluates business opportunities through continuous analysis and detection of patient needs and implements new and innovative business models. Improve the performance and commercial output of products, focusing on improving sales.

ACCOUNTABILITIES

• Provide high-quality information and analysis with the objective of understanding customer needs across the entire Takeda Mexico portfolio.

• Maximize the potential of the product portfolio and develop and implement the annual brand plan according to the guidelines established by the Business Unit.

• Establish the guidelines that provide value for the differentiation and positioning of the brand in the market through innovative strategies and new business models (Digital, etc.)

•  Implement commercial intelligence tools and new models of collaboration or efficient response to consumers.

• Manage the brand's expense budget as well as monitor and comply with the sales budget in a timely manner.

• Analyze the market, competition and brand performance together with the BizOps area in order to guarantee the business strategy and maximize results.

•  Lead projects in a multi-functional manner with all areas of the organization involved with the product and guarantee its correct implementation.

•  Ensure the development and launch of new products and/or line extensions or new business presentations.

• Guide and supervise supply processes, distributing and recording that the brand meets commercial objectives (forecast and planning).

•  Establish adequate public relations with medical societies, suppliers and clients, to guarantee a good company-client relationship and improve negotiations and participation in accounts.

KNOWLEDGE, EXPERIENCE, IMPACT, COMMUNICATION SKILLS, AND INNOVATION 

• Logical and strategic thinking, focused on delivering results. (increase sales).

• Excellent communication skills, coordination, interpersonal relationships with multifunctional teams.

• Leadership capacity and communication skills at all levels.

• Market intelligence and management of key audits.

• Budget and finance administration (Sales scenarios and P&L).

• Knowledge and proven experience in the process of selling primary care products through differentiated business models.

• Generates mutually beneficial negotiations between the producer and the distributor.

• Establishes solid relationships with sales channels. 

CAPABILITIES 

• Is open and responsive

• Propose solutions

• Execute plans

• Promote change

• Drive results

• Strategic approach

• Leading change

• Develop in-house talent

ACADEMIC BACKGROUND AND CORE EXPERIENCE

• Bachelor's degree in Marketing, Scientific Discipline or Administrative Areas.

• Pharmaceutical/Biotech Marketing or Trade Marketing experience.

• Advanced English language skills.

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